Geolytix MAPP

MAPP: Turn Complex Data Into Simple Decisions

Built for retail, F&B, recreation and real estate: Whether you’re planning a new restaurant, scaling a retail network, expanding entertainment venues or managing property portfolios, our tools adapt seamlessly to your strategy and workflow.

Your Strategic Partner in Growth

We combine a powerful platform with best in-class data and deep industry expertise, empowering your team to find answers with confidence.

Unlock strategic insights with MAPP

  • Total Fitness

    Total Fitness

    Understanding the future potential

    Read story
  • IWG

    IWG

    Provide global data and MAPP to support ongoing growth internationally

    Read story
  • Mitchells and Butlers

    Mitchells and Butlers

    Dealing with the complexities of 15 brands

    Read story
  • Cook

    Cook

    Using Geolytix MAPP to support store expansion and day to day operations

    Read story

All your location intelligence in one platform

  • See Your Existing Data Here Too!

    Your own information seamlessly blended with our market leading geodata.

    Interactive maps, industry trusted data, geospatial analytics, forecasting, reporting and network blueprints all in a single, intuitive platform.

  • Find your next target location Aka Blueprint/Whitespace Spotting

    Pinpoint where your customers live, work, shop and play. Our advanced catchment analysis reveals micro location opportunities, footfall patterns, competitor presence and growth pockets, so you can invest in the right places at the right time.

    From white-space mapping to market insights, MAPP uncovers gaps you can capitalise on before your competitors do.

  • Forecast sales with confidence Assess new site potential

    Go beyond intuition. Predict unit performance using proven forecasting models that incorporate demographic, economic and behavioural data. Make every opening a calculated win.

    Explore how we harness AI in our spatial forecasting.

    Explore now
  • Benchmark. Compare. Validate. Should the site be doing better?

    Measure your sites against competitors, markets or your own estate benchmarks. Spot underperformers, identify hidden opportunities, and strategically prioritise investment.

  • Powerful Insights Instant Reports

    Generate insightful, data-rich reports in seconds. Whether you’re pitching a site, assessing performance or presenting to stakeholders, our automated reporting gives you the clarity and credibility you need.

  • Accessible anywhere. Secure team-wide access

    Access the full platform on any device, from any location. No training or install required. Every member of your team can access the insights they need to make smarter, faster decisions. We protect your data with industry-standard security protocols, giving you peace of mind.

  • Understand where People live, work, study and shop

    Access datasets from over 100 countries, covering everything from mobility and demographics to retail locations and points of interest.

    Learn more

When you need directions, you use a map. When you need a location strategy, you use MAPP.

Whether you’re a growing brand taking your first steps into data-backed strategy, or an established operator opening your 300th location, MAPP scales to meet you where you are.

Geolytix supports businesses of every size with flexible tools, tailored analytics and insights that grow with ambitions.

Ensuring every decision is smarter, faster and confidently informed.

This has simply changed our lives!

Head of New Business, Cook

Utterly sensational!

Chief Development Officer, Yum

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Geolytix MAPP