Tossed Case Study

Site selection in unfamiliar cities

Fuelling smart expansion with data-driven location intelligence

The Challenge

Following the successful rescue of the salad chain during lockdown, Tossed were seeking a solution that could be used by the executive team to identify optimal locations in unfamiliar cities and drastically speed up the site selection process beyond the central London office lunch market - Tossed’s traditional domain.

The Approach

Tossed partnered with Geolytix to develop a tailored Location Intelligence solution designed to address their specific expansion criteria.
The core of the approach was a user-friendly, data-rich platform capable of synthesizing complex geographical and demographic data into actionable insights, operating as a self-serve tool that empowers Tossed to maintain and keep the platform up-to-date as new stores open.

The Impact

We worked in close collaboration with Geolytix to build a tailored solution which provides us with a data-led foundation to support our expansion decisions.

The platform's ability to quickly pinpoint lunchtime and key worker hotspots - along with providing insights on both walk-in and delivery catchments - will give us the clarity we need to confidently assess and prioritise new locations, particularly in cities we are less familiar with.

Not only is the data powerful, but the platform itself is user-friendly enabling us to run reports easily and compare new prospects against existing locations.
Neil Sebba, Managing Director at Tossed

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